I was raised by parents who were enthusiasts of a universal language called ‘’Esperanto,’’ and every summer, we attended a World Esperanto Congress held somewhere different in the world.  My father owned a trading company, and he often took me on his business trips, so I have been a traveller since I was young.

While seeing so many countries, different cultures, rich and poor people, happy and unhappy people, I often wondered who I was and asked myself what kind of life I wanted to live.

I grew up in Tokyo and after high school, I moved to California. I found a cozy apartment in Venice Beach, where I watched beautiful sunsets every evening, and I indulged myself in the beach and hippie culture.

After college, I started working for a trading company, so I continued travelling overseas on business.  A lot was learned while working closely with business owners around the world; seeing their mindset towards work and life.  Most of them were very wealthy, but I found that some were happy and others were not, which caused me to keep asking the same two questions:

Who am I?
What kind of life do I want to live?

I reflected on these two questions over and over and eventually
I found my answers.

・I want to live a simple and down-to-earth life.
・I only need the basics to be satisfied: food, clothing and a house.
・Like my parents did for me, I want to travel with my children and build a higher standard for them.

And my last answer was coffee.

I really need an amazing cup of coffee everyday, and this is why I founded % Arabica.

In order to provide the best coffee possible, I bought a coffee farm in Hawaii, started a green bean trading company, became the sole-exporter of a Japanese roasting machine and the distributor of one of the best espresso machines in the world. Then, together with a world latte art champion, Junichi Yamaguchi, we opened % Arabica in the beautiful historic city of Kyoto.

Our dream is to expand % Arabica to all over the world, so that young baristas can ‘’See the World Through Coffee.’’

We only live once, so let’s explore the world we live in, set goals, and enjoy our time together over an amazing cup of coffee.