ROCKBUND, with the total area which is about 17,000 square meters– located on the east of Yuanmingyuan Road and Park 33, west of Huqiu Road, north of Suzhou River Road and south of East Beijing Road. The fusion of new buildings and transformations of old buildings will reach the construction area of 94000 square meters in total. Profound historical accumulation and excellent geographical position have both led ROCKBUND area to be an extremely important place for inheriting historical and cultural roots in Shanghai, and also witness the outstanding styles of the new era of the Bund in Shanghai - this international metropolis. ROCKBUND has played a decisive role in leading the integrated development around Huangpu River and Suzhou River bank, which is part of the protecting functions of Shanghai history and culture. As the source of western culture integrated into Shanghai and as the purpose of “reproduction of appearances and reconstruction of functions”, beyond repairing the 11 historical protection buildings, ROCKBUND will also combine them with 6 newly-built modern buildings for creating advancing areas in Shanghai with shopping and tourism, providing high-end retails, upscale restaurants, high quality hotel-service apartments, commercial offices and a series of facilities function. With setting protection plans of old buildings and positively using their functions, ROCKBUND reflected a philosophy of "government guidance, enterprise participation, expert support, social response, historical heritage", committed to reproduce the charm of Shanghai in new era.