This store location is very special for us.
Our very first % Arabica store opened in Discovery Bay, Hong Kong in February 2013. At first, business was pretty tough! Even though many media outlets featured our store and the shop became popular, Discovery Bay remained a distant location for many customers.
In addition, Discovery Bay is a residential town for expats working in Hong Kong, many of whom would leave for vacation in summer, slowing down business drastically and frustrating the baristas, who seemed to leave after every summer.
To cope with all the obstacles, our founder, Kenneth, moved the flagship store to Kyoto and we have become a more recognised coffee brand ever since.
Now, we are back in Hong Kong again. This time at a well know, exciting, prime location in Central – yes, it’s the IFC. We are the first store you see when entering the IFC after getting off the ferry from Discovery Bay.
For us, this store will always be a symbol of us overcoming obstacles with ideas, close collaboration with our hard-working staff, and doing business upwards to challenge the world 24/7, 365 days a year.