% Arabica New York Midtown

Designer's Note


“The % Arabica café space opposite MoMA has an elongated shape, situated about a meter below street level. It spans about 20 x 3.7 meters, widening slightly towards the rear with a height of 2.55 meters.

This project aims to enhance the existing spatial characteristics. A new wooden “skin” envelops the space, following the building’s shape and integrating its imperfections. This new wooden structure, crafted with artisanal detail, wraps around the visitor from every angle, creating a harmonious environment.

The coffee preparation area features a 10-meter long counter, dividing the space horizontally: the upper part of the wooden skin is painted white, while the bottom remains natural wood, enhancing visual contrast and natural light. A large mirror is installed at the entrance to optically expand the area and enhance visitors’ experience.

The exterior façade maintains its anonymity, retaining imperfections and historical traces, with the % Arabica logo flowers as the only distinctive element inviting passersby to explore this unexpected world of % Arabica.”

– Selgascano